brief.

To create a website for an innovative organisation launching the next generation of Personal Training certification and maintain focus on video content.

solution.

This design required a strong understanding of the way the end-user would interact with the site and their current affinity with PTA Global. In a departure from traditional website planning the homepage acts as an anchor for all content with the navigation simply prompting the loading of a new video for most pages.

Rather than text the video content takes the end-user through the Personal Training Certification. To ensure users remained engaged it was important to integrate the videos with correctly timed voiceovers, text and images.

Each video loads with the content title, making it clear for the end user while the use of the abstract icon developed for the logo reinforces a sense of movement and progression and establishes brand continuity.

what we did.

Branding
Interface design
Motion graphics
Website construction