brief.

Produce advertising for online banners and digilite installations to promote a number of Network Ten programs.

solution.

With new exciting technologies transforming traditional print mediums, why not use digital capabilities to their full potential? Instead of reproducing ads you see on a billboard or bus why not animate them to engage the user and heighten their impact.

We created a series of animated ads for Network Ten across both existing and new shows such as Rush, Dexter and The Biggest Loser to name but a few. These have been utilised online for sites such as news.com.au (Ten being the first channel to use the innovative 'over the page' ad display technique) and in shopping centre digilites across Australia.

what we did.

Animation - video and vector based
Ad serving code development