Create a website to represent Fred Health as a specialist IT provider for the pharmacy industry. The site needed to be a simple, one stop shop for a pharmacy's IT needs.
To get this right we had to simplify the offer and make sure pharmacists could access exactly what they needed quickly without being overwhelmed by 'IT speak'.
Three key areas of Pharmacy, Retail and Services were defined and displayed with a clear and concise colour palette to differentiate. Sub navigation levels were kept to a maximum of three and are prominently displayed under each area ensuring users can quickly and easily identify the quickest desired route. Visit site.
WINNER - OUTSTANDING ACHIEVEMENT - INTERACTIVE MEDIA AWARDS 2008
Philter Group has been awarded Outstanding Achievement for excellence in the design, development and implementation of the Fred Health Website. The honour, granted by the Interactive Media Awards, recognises that the project met and surpassed the standards of excellence that comprise the web's most professional work.
Interface design
Site construction