Produce a website aimed at Year 12 school leavers who have received the Exit Lane magazine and goodie bag. Exit lane delivers a broad range of essential information to Year 12 students setting out to tackle the world whilst providing brands and organisations a unique opportunity to target this 150,000+ group.
We developed a bright colour palette and used a playful font to bring real personality to the design. A magazine style layout was a nod to the publication with prominent imagery utilised throughout the articles to give impact and add interest.
Targeting a Gen Y market we wanted to ensure information was easily accessible and in bite-size chunks. Navigation to key articles is presented as graphic tiles on the home page which cycle periodically to keep the site fresh for repeat visitors.
Advertising, product promotions and offers are integrated into the site in a cohesive and relevant style ensuring they exist harmoniously with the editorial content.
Overall a bold, youthful and fun site to attract students and marketers alike.
WINNER - OUTSTANDING ACHIEVEMENT - INTERACTIVE MEDIA AWARDS 2010
Philter Group has been awarded Outstanding Achievement for excellence in the design, development and implementation of the Exit Lane Website. The honour, granted by the Interactive Media Awards, recognises that the project met and surpassed the standards of excellence that comprise the web's most professional work.
Interface design
Site construction
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