No Chintz.

overview.

Having worked with No Chintz across a number of printed projects we are now working with them on the future of their digital communications, first stop website facelift!

brief.

With grand plans for the future of the No Chintz website in both look and feel and user experience, Philter were asked to look at giving the existing site an interim, 'quick-fix' facelift for stage 1. Keeping budget front of mind, No Chintz wanted to retain the same structure and functionality but bring the overall look and feel more inline with the catalogue design until they can proceed with a brand spanking new site.

solution.

Working closely with our web development team to see what could be achieved with minimum impact to existing functionality, our design team brought across key design elements from the catalogue that would work within the site structure.

The modular feel of the print collateral translated well into the online space allowing content to become more scannable and therefore digestible. The dynamic experience of the No Chintz brand and fabrics was brought to the site via the impactful hero imagery in contrast with the closely shot detail pics.

All in all a project that shows a little budget can go a long way to ensuring a more consistent online to offline brand experience - something that is critical at a time when consumers are more likely to use the internet as their first port of call for product research than any other means.

We can't wait to get stuck into stage 2!

Visit the No Chintz site.

awards.

Interactive Media Awards - Outstanding Achievement.