Exit Lane.

overview.

A fun, personality filled website for Exit Lane, an information resource for Year 12 school leavers and a perfect marketing hub for brands looking to target them. We got to let our hair down and channel our inner Gen Y!

brief.

Produce a website aimed at Year 12 school leavers who have received the Exit Lane magazine and goodie bag.

Exit lane delivers a broad range of essential information to Year 12 students setting out to tackle the world whilst providing brands and organisations a unique opportunity to target this 150,000+ group.

A key focus was to deliver real value to the users while integrating advertising and promotion opportunties throughout the site.

solution.

The interface structure was developed to ensure flexibility in presenting articles, internal promotions and external advertising.  A magazine style layout was a nod to the publication with prominent imagery utilised throughout the articles to give impact and add interest.

A bright colour palette was developed and used with a playful font to bring real personality to the design.

Targeting a Gen Y market, it was essential information was easily accessible and in bite-size chunks. Navigation to key articles is presented as graphic tiles on the home page which cycle periodically to keep the site fresh for repeat visitors.

Advertising, product promotions and offers were integrated into the site in a cohesive and relevant style ensuring they exist harmoniously with the editorial content. Overall a bold, youthful and fun site to attract students and marketers alike.

Visit the Exit Lane site.

awards.

Interactive Media Awards - Outstanding Achievement.
Philter Group has been awarded Outstanding Achievement for excellence in the design, development and implementation of the Exit Lane Website.

The honour, granted by the Interactive Media Awards, recognises that the project met and surpassed the standards of excellence that comprise the web's most professional work.