Oracle.

overview.

We designed all aspects of this high quality Welcome Kit for partners of Oracle. The kit provides a whole host of practical information as well as being a bit of a feel good acknowledgement for the new partners.

brief.

Produce a corporate 'Welcome Kit' for business partners of Oracle. The kit needed to:

• Look professional yet 'welcoming'.
• Have custom designed packaging that worked within specific mailing restrictions.
• Consist of detailed information provided in an interactive CD delivery.
• Be created in multiple languages.

solution.

Personality was injected into the Oracle brand with the development of the speech bubble featuring the word welcome used across collateral.

Strong use of colour made a statement and custom packaging was designed to create a point of difference, while still complying with mailing requirements.

Instructions on use were designed into the packaging to ensure that the recipient carried out the right steps, in the right order. This was facilitated by colour coding the Administrator’s content versus the standard partner content.

An interactive resource containing video was created, demonstrating how partners can utilise Oracle's strengths. Engaging animation, intuitive quick links and easy-print pdfs ensured all elements were user-friendly.

We also managed specialist contractors to produce the Korean and Chinese versions of the Welcome Kit.

*Project led by Verve Creative