brief.

Create an identity for a Telstra awards event named: 'The Greatest Show on Earth'. The identity should reflect the Luna Park location and create a sense of excitement. The design will need to be rolled out across an invite, menu card and PowerPoint presentation.

solution.

A whimsical montage of fairground imagery worked alongside a retro font to invoke thoughts of circus' past and a 'roll up, roll up' atmosphere. In a move away from traditional Telstra corporate branding we employed a rich colour palette to enhance the importance of the event and get invitees excited.

A 3-panel format ensures the finished square invite and corresponding envelope stood out in the mail.

what we did.

Event identity
Invitation design
Menu card
PowerPoint