brief.

Design and produce collateral including two brochures to promote EMS, building a solid foundation for the internal culture.

solution.

A consistent design and style of imagery was created for continuity throughout the project, whilst the colour palette discerns between the two brochures that were for targeted at different audiences but complimented each other to work as a set where necessary. Photo shoots were done on-site at EMS with employees featured rather than generic models promoting ownership of the brochures and creating a sense of excitement.

Teaser ecards and an invite promoting a series of workshops held at Luna Park were created, playing on the rides in imagery and copy. This concept was carefully executed to bring a sense of fun and enjoyment to the occasion whilst maintaining the importance of the event.

what we did.

Print collateral
Digital collateral
Art direction