brief.

Produce a corporate brochure to promote the Readymix re-brand to Cemex.

solution.

A sound understanding of what Cemex wanted to say about themselves and how they wanted to present the company ensured we were able to create a brochure that reflected their culture and values.

Utilising strong greyscale images of staff conveyed the solid foundation already in place at the company. Combining these with splashes of colour from the Cemex logo introduced the idea of a fresh beginning.

In addition a slipcover was created for the brochure as a tribute to Readymix that on removal created a transition from the old to the new.

what we did.

Print collateral