brief.

To rebrand the world's largest online fitness education resource and give it a fresh, contemporary style.

solution.

In tackling the identity an existing typeface was heavily modified to create a unique font that aligned with the personality of the brand. Approachable and friendly in appearance the logomark has a sporty edge due to its oblique structure and clean modern lines. The core colour is bright and energetic which is re-enforced through the contrasting use of a soft grey.

The core brand elements were developed in such a way that they can be rolled across sister companies to ensure a 'family feel' is achieved.

what we did.

Tailored typeface
Logo design
Identity collateral
Style of imagery
Website