brief.

To create an identity to represent an innovative organisation launching the next generation of Personal Training certification.

solution.

A number of different avenues were initially explored including the concept of career pathways, progression and new beginnings. The final logo includes an abstract icon developed to give a sense of the global nature of the company - the stylised shapes and arrow helping to create a sense of movement and progression. The font created for sister company PTonthenet was carried through and integrated with the icon to create the final logomark.

what we did.

Logo design
Identity collateral
Website