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Facebook has gained over 1M users in Australia over the last 12 months @SMKAPAC
Interactive website for the movie Prometheus is a great example of the power of #HTML5 http://t.co/dEaOzfJE
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topics.
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- arty goodness
- branding
- content strategy
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- digital strategy
- mobile
- online marketing
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- user experience
- we love
- web
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It's good to share.
Attending conferences and working with clients on their social media strategies, gets a girl (OK, woman) thinking about the changes that social media has brought about. More and more, for me, it's that word 'share'. It used to be that if you knew something you kept it close and secret. Now, however, there is far more potential in sharing your knowledge and establishing yourself as a thought-leader. Take a peek at my daily go-tos for everything print, digital and brand.
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We love - the reinvention of the book.
Printing of the written word is being reinvented in awesome ways! I can't take credit for this find and have to name-check Springwise, a site filled with awesome ideas from around the world. As with the web, it's all about usability, a song book that you can recycle for rollies while you listen to the music and written recipes that you can actually then use in the cooking (OK so you've then lost the recipe but it's something different and I want to try it!). Yes please.
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Stakeholder workshops.
So, you are about to embark on a nice, juicy web project that’s going to take your business to the next level. You’ve got the team sorted, and you know what you want to achieve, and vaguely how you might go about achieving it. Everyone involved has imparted their two cents worth to the project, making sure their goals and objectives are covered. The brief is being written, revised, re-written, tweaked, written… again. And so by now, your nice, juicy web project is turning into a bit...
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The wonderful world of HTML5.
The latest buzz word to hit the Internet is HTML5. It’s been thrown around quite a bit lately, and most developers have a vague idea of what it is and what it actually means to the end user. There are a number of interesting technologies at work here; HTML5, CSS3, and JavaScript APIs. We’ll take a look at some of these new features, and how they can be used to enhance your website.
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istrategy and schmart marketing conference round-up.
I recently attended iStrategy, a global digital media conference, held in North America, the UK and Australia. It's billed as an inspirational, 2 day digital media conference for senior executives who believe that the success of their business requires a sound digital strategy. I also attended the Schmart Marketing Conference, which is aimed at business and marketing professionals who want to challenge the way they approach business. It tackles the art of strategy, creative, social...
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we love - little things.
Good things come in small packages don't you know. And it doesn't come much smaller than the Little Printer. We saw this the other day and it's so cool. It's little enough to fit in the palm of your hand, and can be programmed to print news updates once or twice a day from your preferred news publications, social networks and data-collecting apps. Updates appear in the form of paper strips about the width of an iPhone and up to 10 inches long. Due for release sometime in 2012, we c...
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Google Plussification - get plus happy.
Google are taking the word of mouth style recommendation influence on search results one step further by recently announcing their Search, plus Your World movement. It’s all about delivering personalised search results to you based on your Google+ world and it has big implications for your content strategy. Australia doesn’t see it all just yet but Google plan to launch it internationally and anyone who publishes content on the web should be prepared.
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Responsive web design for mobile, tablet, desktop... and beyond?
We’ve been looking into best ways to approach mobile site design, as well as integrating it with established desktop design and content for some time now. As part of that quest I’ve just read a book called Responsive Web Design by Ethan Marcotte. This book suggests that websites could be independent of a ‘canvas size’ and should flow and adapt to whatever device it is viewed on while maintaining a high level visual and functional experience.
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Consumer trends for 2012.
The site trendwatching.com has put together their list of crucial consumer trends for 2012. Whilst some trends are probably more relevant to some regions and industries than others, there are a few that we think are definitely worth planting firmly in your consciousness this year.
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Future of Digital 2012 presented by AIMIA - review.
I recently attended the future of digital forecasts and predictions for 2012 hosted by AIMIA. Industry experts included Jennifer Wilson, Director at the Project factory, Mark Wilson, MD at Wilson Fletcher, Mark Szulc, Senior manager at APAC Consulting, Tim Devine, Creative Technologist at DT Digital, Todd Wackrow, CEO at Pocket Vouchers and Angus Stevens, Director of Online Video and Television at Southern Cross Austereo. I wanted to share the key insights with you.
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