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Facebook has gained over 1M users in Australia over the last 12 months @SMKAPAC
Interactive website for the movie Prometheus is a great example of the power of #HTML5 http://t.co/dEaOzfJE
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topics.
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- arty goodness
- branding
- content strategy
- design
- digital strategy
- mobile
- online marketing
- philter
- social media
- user experience
- we love
- web
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It's good to share.
Attending conferences and working with clients on their social media strategies, gets a girl (OK, woman) thinking about the changes that social media has brought about. More and more, for me, it's that word 'share'. It used to be that if you knew something you kept it close and secret. Now, however, there is far more potential in sharing your knowledge and establishing yourself as a thought-leader. Take a peek at my daily go-tos for everything print, digital and brand.
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istrategy and schmart marketing conference round-up.
I recently attended iStrategy, a global digital media conference, held in North America, the UK and Australia. It's billed as an inspirational, 2 day digital media conference for senior executives who believe that the success of their business requires a sound digital strategy. I also attended the Schmart Marketing Conference, which is aimed at business and marketing professionals who want to challenge the way they approach business. It tackles the art of strategy, creative, social...
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Google Plussification - get plus happy.
Google are taking the word of mouth style recommendation influence on search results one step further by recently announcing their Search, plus Your World movement. It’s all about delivering personalised search results to you based on your Google+ world and it has big implications for your content strategy. Australia doesn’t see it all just yet but Google plan to launch it internationally and anyone who publishes content on the web should be prepared.
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Showrooming. A discussion.
What is it? I recently read an article about the practice of ‘showrooming’, where shoppers visit stores to check out merchandise and then buy it online cheaper, leaving the bricks and mortar store’s role as little more than a product showcase, and very often not as an online destination as well. The subject is gathering speed in the media and here I discuss options to combat it.
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Don’t underestimate the power of content.
Blogging. It seems every man and his dog has a blog these days; well over 100 million men and dogs if you want to put a figure around it (source: www.pingdom.com). So what is the key to a successful blog? We’ve said it before and we’ll say it again. Content is king and is one of the most powerful ways to increase your viewership and send your communications into the stratosphere.
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A new way to reach clients and customers.
I’m always on the lookout for new and interesting ways to communicate in the online world. It seems every day there’s some new site to do this, sometimes they’re different and quirky, but not really useful in the scheme of things, but others just have something about them that makes you want to jump on board. Introducing Pinterest.
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Consumer trends for 2012.
The site trendwatching.com has put together their list of crucial consumer trends for 2012. Whilst some trends are probably more relevant to some regions and industries than others, there are a few that we think are definitely worth planting firmly in your consciousness this year.
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Future of Digital 2012 presented by AIMIA - review.
I recently attended the future of digital forecasts and predictions for 2012 hosted by AIMIA. Industry experts included Jennifer Wilson, Director at the Project factory, Mark Wilson, MD at Wilson Fletcher, Mark Szulc, Senior manager at APAC Consulting, Tim Devine, Creative Technologist at DT Digital, Todd Wackrow, CEO at Pocket Vouchers and Angus Stevens, Director of Online Video and Television at Southern Cross Austereo. I wanted to share the key insights with you.
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The power of advertising on Google.
At a time when many businesses are looking to get maximum value for their hard earned dollars, it's advisable to take the time to scrutinise your marketing and advertising spend. Putting big bucks into traditional channels such as print advertising might not be giving you the return on investment you need, especially when things are tight. In many cases press, radio or TV casts a wide net over a broad, fairly distracted audience, making the money you are spending fairly hit and miss...
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