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Facebook has gained over 1M users in Australia over the last 12 months @SMKAPAC
Interactive website for the movie Prometheus is a great example of the power of #HTML5 http://t.co/dEaOzfJE
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It's good to share.
Attending conferences and working with clients on their social media strategies, gets a girl (OK, woman) thinking about the changes that social media has brought about. More and more, for me, it's that word 'share'. It used to be that if you knew something you kept it close and secret. Now, however, there is far more potential in sharing your knowledge and establishing yourself as a thought-leader. Take a peek at my daily go-tos for everything print, digital and brand.
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We love - Instagram.
Ah yes, the app phenomenon that's taking the world by storm. We really love Instagram. It makes even the most mundane photo so awesome. The guys at mashable.com asked the team behind it to rate their favourite images. Check a few of their favs here. It's amazing to think that these were all taken on a Smartphone.
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The wonderful world of HTML5.
The latest buzz word to hit the Internet is HTML5. It’s been thrown around quite a bit lately, and most developers have a vague idea of what it is and what it actually means to the end user. There are a number of interesting technologies at work here; HTML5, CSS3, and JavaScript APIs. We’ll take a look at some of these new features, and how they can be used to enhance your website.
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istrategy and schmart marketing conference round-up.
I recently attended iStrategy, a global digital media conference, held in North America, the UK and Australia. It's billed as an inspirational, 2 day digital media conference for senior executives who believe that the success of their business requires a sound digital strategy. I also attended the Schmart Marketing Conference, which is aimed at business and marketing professionals who want to challenge the way they approach business. It tackles the art of strategy, creative, social...
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Responsive web design for mobile, tablet, desktop... and beyond?
We’ve been looking into best ways to approach mobile site design, as well as integrating it with established desktop design and content for some time now. As part of that quest I’ve just read a book called Responsive Web Design by Ethan Marcotte. This book suggests that websites could be independent of a ‘canvas size’ and should flow and adapt to whatever device it is viewed on while maintaining a high level visual and functional experience.
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Consumer trends for 2012.
The site trendwatching.com has put together their list of crucial consumer trends for 2012. Whilst some trends are probably more relevant to some regions and industries than others, there are a few that we think are definitely worth planting firmly in your consciousness this year.
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We love - personalised messages on chocolate bars.
Our new years resolution for 2012 is to share more of the things we love with you. Short, sharp bursts of of cool stuff we see on our travels and during our research. It may be an awesome viral campaign, a great photographer, a beautiful piece of typography, or an iphone snap of a cool poster on the way to work (other phones can be used) all sorts really! Here's a great augmented reality campaign that has come all the way from Greece, and the chocolate bar brand, Lacta.
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Future of Digital 2012 presented by AIMIA - review.
I recently attended the future of digital forecasts and predictions for 2012 hosted by AIMIA. Industry experts included Jennifer Wilson, Director at the Project factory, Mark Wilson, MD at Wilson Fletcher, Mark Szulc, Senior manager at APAC Consulting, Tim Devine, Creative Technologist at DT Digital, Todd Wackrow, CEO at Pocket Vouchers and Angus Stevens, Director of Online Video and Television at Southern Cross Austereo. I wanted to share the key insights with you.
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Apps review - augmenting reality.
We know that Smartphones are now the way of the world – in 2010 they out-shipped the combined global market of laptop, desktop, and notebook computers, 2 years ahead of predictions (source: SmartOnline). It seems everyone and anyone has a Smartphone, whether it’s an iPhone, Android or Blackberry, to name a few. Mobile phone technology has leapt from merely a device to make and receive calls and text messages, to a hand-held magical portal that allows one to effectively manage their...
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Mobile first approach.
The more I look into designing for mobiles, the more I become convinced that mobile users cannot be ignored. The amount of Smartphones being purchased, and also the amount of time spent accessing the Internet via Smartphones, are both rapidly increasing. I have just read the book Mobile First by Luke Wroblewski and he not only provides a very strong case for the necessity of mobile design but also suggests a novel approach – design for mobiles first...
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