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Have you found your balance in the social media scene?
We are endlessly being told we must engage our brands in social media. Brands of all types and sizes are seizing the opportunity to be in the mix of conversations that are globally consuming us – and our time. We have the tools to communicate with audiences we once only dreamt of, in the simplest of ways, and via mediums that are preferential to each individual. Yet getting your brand involved in social media comes with many questions...
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Retail leaders Forum review.
Last week I attended the Retail Leaders Forum, which brought together some of the biggest names in Australian retail, each offering insights into their operations and marketing. I wanted to share a few of my key takeaways which span the customer, service and inspiration, innovation, experience, location and relevancy.
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how often should you redesign your website?
I recently attended DrupalCon Sydney, a full-day event aimed at business leaders and managers who are using, or exploring using, Drupal in their websites. Drupal is an open source content management system and is used in ⅕ of the world's top 10,000 sites. While I was listening to two great studies about how SBS and Flight Centre were in the process of turning their websites around with the use of Drupal, I got to thinking about how long a website should last?
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asos hackathon 2011.
In December 2011 ASOS opened up its eCommerce data to developers across the business to come up with an interactive + fun solution for online shoppers. Following 24 hours of gruelling and intense coding, the winning idea allowed shoppers to view saved searches and categories in RSS readers.
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Round up of the digital goodness from iStrategy 2012 in Melbourne.
Key takeaways from iStrategy - an inspirational, two-day, digital marketing conference held bi-annually in North America, Europe and Australia.
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Facebook advertising - Sponsored Stories.
With Facebook struggling to warrant it's value on the stock exchange I've been interested to see it's plans to monetise the platform. After all, it is most likely to be through advertising. What does that mean for businesses trying to engage with their target market online and what does it mean for their target market, is it being done in the right way?
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The rise of branded content.
Felix Baumgartner recently jumped from 39 kilometres above the earth, breaking the speed of sound and various other records on his way back down. This was the result of a seven year project, created by Red Bull, some say the masters, of branded content. This got me to thinking about branded content. Who does it well? Is it about reinforcing brand positioning or is it about a product sell, or can it be both?
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We love - great advertising.
Thanks to The Gruen Planet, a great TV show on the ABC channel here in Australia, I got to see the 'Three Little Pigs' ad for The Guardian newspaper in the UK. It is a great example of how there is a future for newspapers if they understand that they are there to begin, continue, facilitate and/or aid discussion, rather than act as an isolated printed entity. Take a watch...
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Responsive web design examples.
We have been having lots of conversations with clients recently about future proofing their website for all users no matter what device they are viewing the website on. Throughout our research, and referencing possible ideas for clients, I have looked at many responsive web designs. Here we have key screen grabs from some great examples.
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Augmented reality best of class.
I was out with a girlfriend having coffee (her) and cake (me) the other day and we were discussing buying glasses. ‘Ooh you should have read my recent blog post on top five things the most successful websites have (catchy eh?) it reviews a great site that uses augmented reality for you to try glasses frames on’. It got me thinking...our last post on augmented reality was back in November 2011 - blimey - time flys when you’re having fun! Time for another review...
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