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Facebook has gained over 1M users in Australia over the last 12 months @SMKAPAC

Interactive website for the movie Prometheus is a great example of the power of #HTML5 http://t.co/dEaOzfJE

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  • It's good to share.

    Attending conferences and working with clients on their social media strategies, gets a girl (OK, woman) thinking about the changes that social media has brought about. More and more, for me, it's that word 'share'. It used to be that if you knew something you kept it close and secret. Now, however, there is far more potential in sharing your knowledge and establishing yourself as a thought-leader. Take a peek at my daily go-tos for everything print, digital and brand.

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    CONTENT STRATEGY, DIGITAL STRATEGY, MOBILE, ONLINE MARKETING, SOCIAL MEDIA, USER EXPERIENCE, WEB | have a comment?
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  • We love - stop. motion. videos.

    If you like guacamole, stop motion video, or just random cool creativity, then check out this vid that we stumbled across.

    From the director who goes by the name PES, he transforms familiar objects into a tasty little guacamole treat. The animation is brilliant, but it's the sound effects that really make this come to life. Enjoy!

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  • istrategy and schmart marketing conference round-up.

    I recently attended iStrategy, a global digital media conference, held in North America, the UK and Australia. It's billed as an inspirational, 2 day digital media conference for senior executives who believe that the success of their business requires a sound digital strategy. I also attended the Schmart Marketing Conference, which is aimed at business and marketing professionals who want to challenge the way they approach business. It tackles the art of strategy, creative, social...

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    CONTENT STRATEGY, DIGITAL STRATEGY, MOBILE, ONLINE MARKETING, SOCIAL MEDIA, USER EXPERIENCE, WEB | have a comment?
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  • Google Plussification - get plus happy.

    Google are taking the word of mouth style recommendation influence on search results one step further by recently announcing their Search, plus Your World movement. It’s all about delivering personalised search results to you based on your Google+ world and it has big implications for your content strategy. Australia doesn’t see it all just yet but Google plan to launch it internationally and anyone who publishes content on the web should be prepared.

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  • Responsive web design for mobile, tablet, desktop... and beyond?

    We’ve been looking into best ways to approach mobile site design, as well as integrating it with established desktop design and content for some time now. As part of that quest I’ve just read a book called Responsive Web Design by Ethan Marcotte. This book suggests that websites could be independent of a ‘canvas size’ and should flow and adapt to whatever device it is viewed on while maintaining a high level visual and functional experience.

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    CONTENT STRATEGY, DESIGN, DIGITAL STRATEGY, MOBILE, USER EXPERIENCE, WEB | have a comment?
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  • Don’t underestimate the power of content.

    Blogging. It seems every man and his dog has a blog these days; well over 100 million men and dogs if you want to put a figure around it (source: www.pingdom.com). So what is the key to a successful blog? We’ve said it before and we’ll say it again. Content is king and is one of the most powerful ways to increase your viewership and send your communications into the stratosphere.

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  • A new way to reach clients and customers.

    I’m always on the lookout for new and interesting ways to communicate in the online world. It seems every day there’s some new site to do this, sometimes they’re different and quirky, but not really useful in the scheme of things, but others just have something about them that makes you want to jump on board. Introducing Pinterest.

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  • Content: the (new) king.

    Shortly after I completed my graphic design studies, at the end of the 90's, I got an insatiable fascination for the web. The layers of problem solving that go into making an interface that is not only usable, but also pleasurable to use, saw me working long into the nights, tinkering away at my own projects to gain knowledge in a field that was seriously lacking in solid educational options. Now with over a decade of web design experience I have learnt a lot! We all have...

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