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  • email marketing and images. see the big picture.

    Over the last few years Social Media has evolved to be driven by imagery. If we look at Facebook’s Timeline and its acquisition of Instagram, or other examples such as Pinterest or even Google Plus posts, we can see that there has been a major shift towards visual communication. One of the most effective and cost-efficient solutions for lowering customer acquisition and retaining customer loyalty is email marketing. What's the best way to get that visual communication in this medium?

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  • Have you found your balance in the social media scene?

    We are endlessly being told we must engage our brands in social media. Brands of all types and sizes are seizing the opportunity to be in the mix of conversations that are globally consuming us – and our time. We have the tools to communicate with audiences we once only dreamt of, in the simplest of ways, and via mediums that are preferential to each individual. Yet getting your brand involved in social media comes with many questions...

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  • we love - beertone.

    Beertone is a pantone-style guide for true beer enthusiasts and colour lovers alike. Created by Alexander Michelbach and Daniel Eugster the guide references 202 Swiss beers, sorted from lightest to darkest. It captures everything you could ever want to know about the featured beer from alcohol volume to the colour information breakdowns (CMYK, RGB, SRM and HTML) and everything in between. To create the edition the duo travelled around Switzerland collecting their samples (can we app...

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  • Retail Leaders Forum review - part 2.

    My last blog listed my key takeaways from the Retail Leaders Forum. What I didn't touch on was the keynote speaker Sir Stuart Rose, former Marks and Spencer executive chairman and current Ocado chairman. An inspiring and insightful presentation Sir Stuart Rose said that sustainability is the next big topic for large retailers and if businesses fail to take notice they must prepare to fail.

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  • Retail leaders Forum review.

    Last week I attended the Retail Leaders Forum, which brought together some of the biggest names in Australian retail, each offering insights into their operations and marketing. I wanted to share a few of my key takeaways which span the customer, service and inspiration, innovation, experience, location and relevancy.

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  • Get some, gamification!

    Organisations are looking to the world of gaming to influence behaviour and stakeholders, improve morale and drive common business goals.

    Creating missions and progressing to the next level, as in most, if not all, games, is an indication of motivation is at its highest. This is the fun factor that “gamification” can inject in your campaigns.

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  • we love - sustainable packaging.

    From the beach to the bottle, this innovative packaging solution is the world's first design made from recycled ocean plastic. Millions of tons of plastic end up in our oceans every year so it's nice to come across a design that thinks about it's sustainability. Method ran a campaign, asking for the help of volunteers to clean up a beach in Hawaii. Using a blend of post-consumer recycled plastic and the rubbish that was collected, they were able to create a formula that they used a...

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  • we love - creative fonts.

    This stunning font designed by Dalton Maag has been revealed as the official typeface for the 2016 Rio Olympics. We instantly fell in love with the smooth curves and flowing lines of the design. It is bold and strong but still has it's own unique style which resonates with Brazil, it's people and the spirit of the Olympic Games. Each letter is a combination of thick and thin strokes which, when reading about the design process, was explored by putting brush to paper and writing by h...

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  • The rise of branded content.

    Felix Baumgartner recently jumped from 39 kilometres above the earth, breaking the speed of sound and various other records on his way back down. This was the result of a seven year project, created by Red Bull, some say the masters, of branded content. This got me to thinking about branded content. Who does it well? Is it about reinforcing brand positioning or is it about a product sell, or can it be both?

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  • We love - great advertising.

    Thanks to The Gruen Planet, a great TV show on the ABC channel here in Australia, I got to see the 'Three Little Pigs' ad for The Guardian newspaper in the UK. It is a great example of how there is a future for newspapers if they understand that they are there to begin, continue, facilitate and/or aid discussion, rather than act as an isolated printed entity. Take a watch...

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