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Consumer trends for 2012.
The site trendwatching.com has put together their list of crucial consumer trends for 2012. Whilst some trends are probably more relevant to some regions and industries than others, there are a few that we think are definitely worth planting firmly in your consciousness this year.
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We love - personalised messages on chocolate bars.
Our new years resolution for 2012 is to share more of the things we love with you. Short, sharp bursts of of cool stuff we see on our travels and during our research. It may be an awesome viral campaign, a great photographer, a beautiful piece of typography, or an iphone snap of a cool poster on the way to work (other phones can be used) all sorts really! Here's a great augmented reality campaign that has come all the way from Greece, and the chocolate bar brand, Lacta.
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Christmas is a coming - get shopping!
Our last post before Christmas! So we thought we'd each share one of our favourite sites for (often last minute) shopping or gift ideas...the weird and the wonderful! 5 more sleeps to go!
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Future of Digital 2012 presented by AIMIA - review.
I recently attended the future of digital forecasts and predictions for 2012 hosted by AIMIA. Industry experts included Jennifer Wilson, Director at the Project factory, Mark Wilson, MD at Wilson Fletcher, Mark Szulc, Senior manager at APAC Consulting, Tim Devine, Creative Technologist at DT Digital, Todd Wackrow, CEO at Pocket Vouchers and Angus Stevens, Director of Online Video and Television at Southern Cross Austereo. I wanted to share the key insights with you.
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Customising your Facebook and Google+ business pages.
Customising is the key to standing out, and this applies in particular to Facebook and Google+, where the vast majority of pages look and feel the same. We are going to look at some simple techniques across Facebook and Google+ that can be used to engage users and make business pages stand out above the rest...
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Mental Notes card deck.
What a great idea, think psych 101 for web design… Mental Notes collects many insights into human behaviour from psychology, then distills these complex ideas from many different sources into 50 short and succinct cards with an example of how each principle can be put into practice to aid your users experience. They feel just a bit special packaged in their faux-leather case, with excellently quirky illustrations by Kevin Cornell which help to bring life to each principle...
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Website analytics, Google and beyond - maintaining your site health.
A website these days is not a set and forget endeavour. It’s an integral part of any business, community or organisation, which means at the base level if you don’t have one, you really should. Having a website means you need to look after it, keep it healthy and performing well, and make sure it’s doing its job and stays relevant to the ever changing online world. That’s why a website is a long-term commitment which needs ongoing monitoring, maintenance and updates...
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Designing for emotion.
It seems we spend so much time focusing on designing for practicality and functionality, that sometimes we overlook the emotional aspect of what drives people to engage with the online realm, and don’t consider the heart. It’s all well and good to create a technically correct website, but at the end of the day is technically correct what attracts the online user, let alone keeps them on a site? What drives users to hook onto a particular site and keep coming back time...
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Apps review - augmenting reality.
We know that Smartphones are now the way of the world – in 2010 they out-shipped the combined global market of laptop, desktop, and notebook computers, 2 years ahead of predictions (source: SmartOnline). It seems everyone and anyone has a Smartphone, whether it’s an iPhone, Android or Blackberry, to name a few. Mobile phone technology has leapt from merely a device to make and receive calls and text messages, to a hand-held magical portal that allows one to effectively manage their...
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Mobile first approach.
The more I look into designing for mobiles, the more I become convinced that mobile users cannot be ignored. The amount of Smartphones being purchased, and also the amount of time spent accessing the Internet via Smartphones, are both rapidly increasing. I have just read the book Mobile First by Luke Wroblewski and he not only provides a very strong case for the necessity of mobile design but also suggests a novel approach – design for mobiles first...
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