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  • Facebook integrate the #


    Don’t know your hashtags from your handbags? You’re a #bigfanofhashtags but want to know what it’s integration into Facebook will mean for brands? Read on. 
    For those wondering what a hashtag is exactly, in the online social world (#) hashtags allow unconnected users to discuss subjects without having to ‘follow’ each other. 
    We are already using the hashtag function on other social networks such as Twitter, Instagram, Google+ and blogs following topical conversations relating to industries, products, brands and trends, or to just find out more about what customers are talking about.
    Globally, Facebook has over one billion active users - twice the number of Twitter users, which lies in second place in user statistics. Facebook is the biggest socially-connected group on the planet. The opportunity to learn about opinions, attitudes and how information is being received locally and internationally, will allow marketers to learn more about tailoring key messages to target audiences. Marketers will also be privy to real-time conversations and be able to join in what is being said to deepen their engagement levels.
    Strategically developed messages containing user-centered, flexible and real time responsive marketing opportunities are endless. Especially around popular topics and events such as political events, news headlines and sports games. Take conversations such as, Game of Thrones ‘The red wedding’, for example, which received over 1.5 million mentions on Facebook, representing a significant portion of the 5.2 million people who watched the show. This shows huge potential for targeted hashtag connection outside of your normal Facebook audience! 
    Facebook will allow you to search for a specific hashtag from your search bar, click on hashtags that originate on alternative social media platforms, such as Instagram and compose posts directly from the hashtag feed and search results. This means if you want to tap in the Game of Thrones fans but know none of them have visited or liked your page then you can still make a connection.
    The usefulness of hashtags on Facebook has been questioned as the news feed is populated by content that Facebook thinks users want to see, rather than a real time feed like Twitter. Of course brands already have access to group conversations on Twitter, but the demographics of Facebook users and the sheer volume of them is different. Soon, access to information from a different user base, not just the size of the group, but the age ranges, geographical location, interests, and the type of information that is shared on Facebook versus other networks may just be the start of delving deeper into insights that discover more of the worlds conversations!
    Facebook describes this change as a "first step". The hashtag function went live to a trial group on the 12th June, and will be rolling out over the coming months, so we’ll be seeing the potential increase all the time. For brands eager to connect with new audiences, learn more about their customers and join wider conversations this is one small step for man, a giant leap for Facebook mankind!
    Facebook integrate the #
    Facebook integrates the hashtag to open up the brands marketing reach.
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