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@MaxRyerson we with @WriteCaroWrite left sorry didn t say bye. Rushing to get back.
#istrategy @kiwilark Content isn't king - conversation is king. Coca Cola has 146M views, 21M is on content from Coke, their fans do it.
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Responsive web design for mobile, tablet, desktop... and beyond?
We’ve been looking into best ways to approach mobile site design, as well as integrating it with established desktop design and content for some time now. As part of that quest I’ve just read a book called Responsive Web Design by Ethan Marcotte. This book suggests that websites could be independent of a ‘canvas size’ and should flow and adapt to whatever device it is viewed on while maintaining a high level visual and functional experience.
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we love - a green lane.
We've just heard about something interesting that's coming up in a couple of weeks time, and wanted to share it with you. The people at Pop Sydney: Sussex Lane are taking over Sussex Lane in Sydney for two days in March, and turning it into a lush, green oasis in the heart of this fair city of ours. We love a bit of grass action down a dark lane! It's your chance to feel the grass under your feet whilst listening to some interesting speakers talk about the City of Sydney's plans fo...
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Showrooming. A discussion.
What is it? I recently read an article about the practice of ‘showrooming’, where shoppers visit stores to check out merchandise and then buy it online cheaper, leaving the bricks and mortar store’s role as little more than a product showcase, and very often not as an online destination as well. The subject is gathering speed in the media and here I discuss options to combat it.
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We love - a good reply.
A very clever ad campaign from BMW.
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Colour and its impact.
Colour is a crucial design element. It can be used for emphasis, directing the eye, identifying recurring themes, differentiation or to trigger emotions and associations. It has been proven that colour improves memory and in the case of brands, colour has been shown to improve brand recognition by as much as 85% (source: Practical eCommerce). There are a lot of considerations when choosing colours and colour palettes for your brand and communication collateral...
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We love - having our creativity exhibited.
Our creative type Steph has recently completed a photography course at the Australian Centre for Photography here in Sydney.
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Don’t underestimate the power of content.
Blogging. It seems every man and his dog has a blog these days; well over 100 million men and dogs if you want to put a figure around it (source: www.pingdom.com). So what is the key to a successful blog? We’ve said it before and we’ll say it again. Content is king and is one of the most powerful ways to increase your viewership and send your communications into the stratosphere.
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A new way to reach clients and customers.
I’m always on the lookout for new and interesting ways to communicate in the online world. It seems every day there’s some new site to do this, sometimes they’re different and quirky, but not really useful in the scheme of things, but others just have something about them that makes you want to jump on board. Introducing Pinterest.
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we love - our client's photoblog.
Shout out to one of our clients Beck! Senior Marketing Manager for ipac securities limited, Beck is a great example of how just because you may live in the corporate world from Monday to Friday, doesn't mean you can't unleash your creative side for the rest of the time.
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Consumer trends for 2012.
The site trendwatching.com has put together their list of crucial consumer trends for 2012. Whilst some trends are probably more relevant to some regions and industries than others, there are a few that we think are definitely worth planting firmly in your consciousness this year.
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