print design. an effective print piece can make you stand out from the crowd and should always support clear business objectives.

Although we hungrily consume digital media daily there is still something special about extraordinary print design. The smell of the ink, the feel of the paper, the permanence of the message... it just makes us a little bit giddy.

Innovative ideas don't have to be cost prohibitive either. There are cost effective ways to cut through the clutter and make a statement. We work closely with exceptional print production teams to deliver creative ideas as practical solutions.

Print collateral creates a tangible touchpoint that can leave a lasting impression - something that can be referred to again and again.

When creating a print piece we always keep the following front of mind:

• Impact. Commands attention so your message is heard.
• Engagement. Has value for your target market.
• Competition. Sets your brand and its message well above your competition.
• Success. Helps you achieve business objectives.
• Cohesiveness. Works in conjunction with your site and digital communications.

Talk to us about how your print collateral can help to grow and nurture your client base.

Food for thought.

• Great ideas are great ideas: digital campaigns are not necessarily better than print campaigns, or vice versa. It's a matter of using the right medium for the objective at hand.
• 74% of research respondents who received a catalogue said that they had visited, or would be likely to visit, a store as a direct result of receiving the catalogue.
• Australia: more than 230 million magazines are purchased annually. That's more than 13 for every person aged over 14 years. Are you present in the right places?

Sources: Sweeney Research, magazines.org.au