Behind every great project is a clearly defined strategy, a rigorous design process and top notch development and production methodologies. At Philter we take our processes seriously and are constantly refining them to ensure the best possible outcome.
We know without question that great solutions come from teamwork and partnership. You know your business best so don't think we will disappear into a dark room and then come back with the answer - we'll consult with you closely throughout the project.
We always work from the inside out. We start at the core of any project, spending time to truly understand what needs to be achieved, and more importantly, why. Only then can we work our way out to the most relevant, effective and budget appropriate solution. There is just no other way. Jumping ahead to the creative stage means you'll get something that looks pretty, but you need it to have the business smarts too.
Once we've established exactly what needs to be done that is when the creative stage commences. Here we combine brief, research, analysis and that special design magic that establishes clarity and order amongst the many possible solutions. Generally we present 2 - 3 directions, although that depends on the project and how many options we feel truly align with your business goals.
This is an often underrated area that we feel very passionate about. Finishing a project and moving on without assessment means missing out on valuable learnings and future opportunities. To get the most bang for your buck you need to pause, examine and put the knowledge to use. For many projects, such as websites, this knowledge can be used to improve, refine and achieve greater benefit from money already invested.